MG's first Pick Up Truck MG U9 Launched: First Look, Features & Specs

The pickup truck world just got a serious shake-up — and it’s wearing an MG badge. That’s right, MG Motor has just launched its all-new MG U9 Pick Up Truck, marking a bold step into a highly competitive segment dominated by names like the Toyota Hilux, Ford Ranger, and Isuzu D-Max. But MG isn't here to just blend in — the U9 is here to challenge the status quo with aggressive styling, a powerful diesel engine, high-tech features, and a price point that turns heads.

Originally unveiled in global markets including Australia and Thailand, the MG U9 has already made waves with its 2.5-litre turbo diesel engine, premium interior, and rugged good looks. It’s longer than most rivals, offers unique features like a powered mid-gate and tailgate, and is built to tow, haul, and impress — both on city roads and rugged terrain.

Let’s dive in with us

MG U9 Pick Up Truck — A Bold New Contender in the Pickup Market

MG’s Strategy Behind Launching the U9

MG Motor, once best known for its sporty compact cars and electric vehicles, has now entered a whole new territory — the pickup truck segment. This isn’t just a side experiment; it’s a serious move backed by aggressive design, powerful engineering, and global ambitions. With the launch of the MG U9, the brand is expanding its identity to appeal to a broader audience — especially those who need utility, power, and off-road capability in their vehicles.

So, why the sudden interest in pickups? Simple. Pickup trucks have become more than just workhorses — they’re lifestyle vehicles. Whether it’s for personal adventure, heavy-duty towing, or urban utility, people are looking for pickups that offer comfort, technology, and performance in one package. MG saw this shift and responded with the U9 — a truck designed to meet both commercial and personal needs.

Competing With the Hilux and Ranger: What’s at Stake?

Stepping into the same arena as the Toyota Hilux and Ford Ranger is no small feat. These trucks are battle-tested, widely trusted, and deeply embedded in many markets, especially in Pakistan where the Hilux dominates commercial fleets and private garages alike.

But MG isn’t just trying to copy the leaders — it's trying to outdo them. The U9 offers:

• A longer body (over 5.5 meters)

• A powerful 2.5L turbo diesel engine delivering over 215 horsepower and 520Nm torque

• A tech-rich cabin with dual digital screens

• And optional features like multi-link rear suspension, not even standard on some premium rivals

Feature / Model	MG U9	Toyota Hilux	Ford Ranger
Engine	2.5L Turbo Diesel	2.8L Turbo Diesel	2.0–3.0L Turbo Diesel
Power	~218 hp	201 hp	207–250 hp
Torque	~520 Nm	500 Nm	500–600 Nm
Length	~5,500 mm	~5,325 mm	~5,370 mm
Tech Features	Dual Screens, ADAS	Basic Safety, Single Screen	Digital Cluster, ADAS
Suspension	Multi-link (optional)	Leaf Spring	Leaf/Multi-link (variant-based)
Tailgate	Electric (some trims)	Manual	Manual (electric only on Wildtrak+)

With competitive global pricing and a design that blends brawn with sophistication, the MG U9 is positioned as a true disruptor.

The question is — can it win over loyal pickup buyers? In markets like Pakistan, where durability and resale are king, MG will need to prove it can offer long-term reliability and a strong after-sales network. But one thing is certain: the U9 has brought fresh energy and serious competition to the table.

First Look: Exterior Design & Dimensions That Make a Statement

Muscular Build, LED Headlights, and 18”–21” Alloys

The MG U9 doesn’t just enter the pickup segment quietly — it storms in with bold styling that immediately demands attention. At first glance, the U9 is all about aggressive design language. It features a tall, wide stance, a sculpted bonnet, and a large grille that screams presence. Whether parked in the city or powering through rugged terrain, this truck has a silhouette that’s hard to miss.

The front fascia is fitted with sleek LED headlamps that give it a sharp, modern appearance, while the fog lamps and daytime running lights enhance its visual appeal and functionality. The side profile showcases chunky wheel arches that house wheels ranging from 18 to 21 inches, depending on the variant. These alloys not only enhance the rugged feel but also provide serious ground clearance — ideal for off-road excursions.

Truck Bed Size, Tailgate Tech & Custom Accessories

Beyond looks, the MG U9’s dimensions are impressive. At over 5,500 mm in length, it’s longer than many of its competitors, including the Toyota Hilux. This extended size gives it a larger cargo bed — ideal for carrying tools, bikes, camping gear, or commercial loads. Whether you're a business owner or an adventure seeker, this truck bed is built to be functional and flexible.

But MG didn’t stop at just space. The tailgate tech is where things get interesting. Some global trims include an electronically powered tailgate and mid-gate, a feature rarely seen in this segment. This allows for easier loading and even cabin extension into the truck bed — especially useful for hauling long items.

Dimension	MG U9 Value
Length	~5,500 mm
Width	~1,997 mm
Height	~1,874 mm
Wheelbase	~3,300 mm
Ground Clearance	~220 mm
Bed Length	Larger than Hilux/Ranger (Exact varies by trim)

Under the Hood — MG U9 Engine, Power & Performance Specs

Under the hood, the MG U9 packs serious muscle. It’s powered by a 2.5-litre turbocharged diesel engine that churns out approximately 215 horsepower and a mighty 520 Nm of torque. These numbers aren’t just impressive on paper — they put the U9 squarely in competition with heavyweights like the Toyota Hilux and Ford Ranger.

The engine is paired with either a 6-speed manual or 6-speed automatic transmission, depending on the trim. MG has tuned the powertrain to deliver strong low-end torque, making it ideal for heavy loads, towing, and off-road driving.

Fuel efficiency is still being tested in many markets, but early reports suggest that the U9 offers competitive mileage for its size and segment. While it’s not designed to be a fuel miser, it balances power and efficiency well — especially for those who need a workhorse with muscle.

Specification	Value for Pakistan / Region Estimate
Engine	2.5 litre Turbo‑Diesel, 4‑cylinder
Power Output	~218 hp / ~163 kW
Torque	~520 Nm
Transmission	8‑speed Automatic
Drive Configuration	4×4 (All‑Wheel/Full‑time Four‑Wheel Drive)
Length	~5,500 mm
Width	~1,997 mm
Height	~1,874 mm
Wheelbase	~3,300 mm
Ground Clearance	~220 mm
Towing Capacity (Braked)	Up to ~3,500 kg
Payload Capacity	Around ~800‑900 kg (depending on variant)
Fuel Economy (Combined)	~12.7 km/L (~7.9 L/100km) internationally, higher in Pakistan, expected due to conditions
Estimated Mileage in Pakistan	~10‑12 km/L (estimated locally)
Expected Price in Pakistan	“Call for price” nearly imported‑unit casings; official launch price yet to be confirmed.
Key Features (Regional)	Dual large‑screens, advanced driver assist (ADAS), electric tailgate/mid‑gate features in some trims

Inside the Cabin — Premium Features, Tech & Safety

Smart Interior Design with Dual-Screen Setup

Front and center is a dual-screen infotainment and driver display setup, similar to what you'd see in high-end MG and EV models. The infotainment screen ranges from 10 to 12 inches depending on trim, and it supports Apple CarPlay, Android Auto, Bluetooth connectivity, and navigation. The second screen, positioned behind the steering wheel, acts as a digital instrument cluster showing speed, fuel, tire pressure, drive mode, and other real-time vehicle info.

The interior materials are surprisingly premium for a pickup in this class — with soft-touch dash panels, contrast stitching, and brushed metal accents. In higher trims, MG offers leather upholstery, heated front seats, ambient lighting, and a multifunction steering wheel that feels sporty and solid in hand.

Cabin space is generous, too. The dual-cab design comfortably seats five adults, and there's plenty of headroom and legroom — even for rear passengers. Storage spaces, USB charging ports, and wireless charging pads add to the convenience, making the U9 ideal for both long drives and everyday use.

ADAS & Safety Features

Feature	Availability
Adaptive Cruise Control	Yes
Lane Keep Assist	Yes
Lane Departure Warning	Yes
Blind Spot Monitoring	Yes
360° Camera	Yes
Rear Cross Traffic Alert	Yes
Autonomous Emergency Braking	Yes
Airbags	6
ABS + EBD	Yes
Traction Control	Yes
ISOFIX	Yes

In markets like Pakistan, where road conditions can vary drastically and safety infrastructure is inconsistent, these features are a major plus — particularly for family buyers who want peace of mind.

Overall, MG has successfully positioned the U9 as a tech-savvy, comfortable, and secure pickup that feels more “city-smart SUV” than “bare-bones utility truck.”

MG U9 Pick Up Truck Price, Availability & Pakistan Launch Insights

Is It Coming to Pakistan? Import, Duty & Local Market Fit

As of now, there’s no official announcement from MG Pakistan about launching the U9 locally — but the buzz is growing. MG has already tested several models in Pakistan and has an established dealership network through JW-SEZ Group, which handled the launch of MG HS and MG ZS EV.

Industry insiders suggest that MG might introduce the U9 as a flagship lifestyle pickup for urban and adventure-focused buyers. However, a few things could slow this down:

• High import duties on pickups

• Lack of CKD (locally assembled) plans for trucks

• Market preference for “tried and tested” models like Hilux

That said, demand for premium pickups in Pakistan is on the rise, especially among entrepreneurs, fleet buyers, and even car enthusiasts. If MG can offer the U9 at a competitive price and build a reliable after-sales network, it could gain serious traction.

For now, Pakistani buyers can expect availability via import channels, with a potential official launch in 2025 or 2026 if the market response is strong.

If you’re a pickup enthusiast, off-road lover, or a business owner who needs power and practicality with a dash of style, the MG U9 is definitely worth keeping on your radar. It brings a fresh face to a familiar segment and proves that pickups can be both tough and tech-savvy.

Thinking of importing the MG U9 or waiting for the official launch? Stay tuned — we’ll keep you updated as more details roll out.

And don’t forget to share this blog with your fellow car lovers or anyone hunting for their next powerful ride