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In recent years, the SUV craze has taken over Pakistan’s automotive market. Whether you're navigating the bustling streets of Karachi, cruising on Lahore’s Ring Road, or handling the occasional road trip to the northern areas, Pakistanis are increasingly turning toward compact SUVs for their blend of space, comfort, and performance.
Among the top contenders in 2025, two names have sparked the most curiosity: GAC GS3 Emzoom and the MG ZS. On one hand, you have MG, which made a splash in the Pakistani market with its eye-catching design, British heritage branding, and accessible pricing. The MG ZS quickly became a popular choice for those looking for an entry-level SUV that offers more than just good looks.
On the other hand, we have a new challenger in town — the GAC GS3 Emzoom. Backed by the Chinese auto giant Guangzhou Automobile Group, GAC is now eyeing the Pakistani market with serious intent. The GS3 Emzoom, with its aggressive styling, turbocharged engine, and tech-loaded cabin, aims to shake things up and perhaps even dethrone the MG ZS as the go-to compact SUV.
But the real question remains: can the GS3 Emzoom beat the MG ZS in real-world conditions — not just on paper, but in terms of driving comfort, local support, long-term reliability, and value for money?
In this blog, we’ll compare both SUVs across multiple angles — from engine power and fuel efficiency to service networks and resale value — all within the unique context of the Pakistani automotive scene. Whether you’re a first-time SUV buyer or looking to upgrade, this comparison will help you decide which of these two contenders deserves your driveway.
If you're after power, the GAC GS3 Emzoom has a real punch. Its turbocharged engine delivers strong acceleration, making it fun to drive whether you're in the city or on the highway. It’s quick, smooth, and handles high-altitude areas like Murree with ease. On the other hand, the MG ZS keeps it simple — no turbo, no fuss. It’s ideal for daily commutes, offers steady performance, and is easier to maintain. While it’s not as powerful, it’s reliable and fuel-efficient enough for most drivers in Pakistan.
| Feature | GAC GS3 Emzoom | MG ZS |
|---|---|---|
| Engine Type | 1.5L Turbocharged | 1.5L Naturally Aspirated |
| Horsepower | 174–177 hp | 113 hp |
| Torque | Up to 270 Nm | 150 Nm |
| Transmission | 7-Speed DCT | 4-Speed Auto / CVT (varies) |
| Fuel Efficiency (Avg.) | 12–14 km/l | 11–13 km/l |
| High Altitude Driving | Performs well | Decent performance |
| Maintenance | Slightly higher due to turbo | Lower — simpler engine |
| Best For | Power & performance lovers | Daily drivers focused on ease & economy |
Both the GAC GS3 Emzoom and MG ZS are designed with urban families in mind, offering spacious cabins and modern features. The Emzoom stands out with its dual-screen layout and advanced ADAS safety tech, while the ZS provides a more traditional setup with essential infotainment and safety functions. When it comes to practicality, the Emzoom edges ahead with slightly more cargo space — a bonus for road trips or daily errands.
| Feature | GAC GS3 Emzoom | MG ZS |
|---|---|---|
| Infotainment | Dual screens (digital cluster + touchscreen) | 8-inch touchscreen |
| Smartphone Integration | Apple CarPlay, Android Auto (wireless) | Apple CarPlay only |
| Advanced Safety (ADAS) | Yes — includes lane assist, emergency braking | No — basic safety only (ABS, EBD, airbags) |
| Parking Assistance | 360-degree camera (in top variants) | Rear parking sensors |
| Cabin Space | Spacious for 5, modern layout | Spacious for 5, traditional layout |
| Boot Capacity | Larger (~370+ liters est.) | Moderate (~359 liters) |
Roads in Pakistan can be unpredictable — smooth in one area, rough in another. The GAC GS3 Emzoom handles this well with its higher ground clearance and balanced suspension, making it feel steady on bumpy or uneven roads. The MG ZS is more suited to city use, offering a soft, smooth ride on clean streets but struggling slightly on rougher terrain.
| Feature | GAC GS3 Emzoom | MG ZS |
|---|---|---|
| Ride Comfort | Firm but smooth on all road types | Soft and comfy on city roads |
| Ground Clearance | Higher – better for rough areas | Lower – good for urban roads only |
| Best For | Mixed driving (city + rural roads) | Daily city commutes |
| Performance on Bumps | Stable over potholes/speed breakers | Can feel light on rough patches |
In Pakistan, a vehicle’s long-term success often depends less on its horsepower and more on service accessibility, availability of spare parts, and maintenance costs — and that’s where the MG ZS currently has a lead.
Since its launch, MG has established a service network in major cities, including Karachi, Lahore, Islamabad, Faisalabad, and Multan. Many MG owners have reported relatively smooth access to parts and routine servicing. While some parts (especially body components) can still be expensive due to import dependency, routine maintenance is now locally supported, and that adds peace of mind for prospective buyers.
On the other hand, GAC is still in its early days in Pakistan. The Emzoom’s availability is limited for now, and its service network is still developing. While dealerships and introductory support services are being introduced in major cities, parts availability may initially be a challenge — especially for a turbocharged engine and advanced electronic features. That said, if GAC invests aggressively in after-sales infrastructure, it could catch up quickly.
For now, if immediate service convenience is your priority, MG ZS has the upper hand.
Resale value is a key concern for Pakistani buyers, and rightfully so. The MG ZS — having been in the market longer — has already proven itself in this department. While it's not quite at the level of Toyota or Honda resale, MG vehicles retain value reasonably well, especially for early adopters who bought them below ₨ 4 million.
GAC GS3 Emzoom is still new, and its resale value is yet to be tested. Early adopters might benefit from low initial pricing or promotional offers, but uncertainty around brand recognition and resale performance could be a deterrent for some buyers.
In terms of long-term ownership costs, the MG ZS benefits from its simpler engine design. No turbo means fewer components to worry about, lower risk of mechanical failure, and typically cheaper servicing. The Emzoom, being a turbocharged vehicle with more complex electronics, may require more technical expertise and potentially higher maintenance costs — at least in the short term.
However, if GAC delivers on its promise of quality and support, and builds trust with early buyers, the GS3 Emzoom could become a resale contender within 2–3 years.
| Feature | GAC GS3 Emzoom | MG ZS |
|---|---|---|
| Engine | 1.5L Turbocharged | 1.5L Naturally Aspirated |
| Horsepower (hp) | 174–177 hp | 113 hp |
| Torque (Nm) | Up to 270 Nm | 150 Nm |
| Transmission | 7-Speed DCT | 4-Speed Automatic / CVT (varies) |
| Fuel Economy (Avg.) | 12–14 km/l | 11–13 km/l |
| Infotainment | Dual screens, wireless Android/Apple | 8” Touchscreen, Apple CarPlay |
| Safety Features | ADAS, 6 airbags, emergency braking | ABS, EBD, 2 airbags, basic assist |
| Ground Clearance | Higher, SUV-focused | Moderate, city-friendly |
| Boot Space | Larger (~370+ liters est.) | ~359 liters |
| After-Sales Support (Pakistan) | Limited (developing) | Established in major cities |
| Resale Value (2025) | Uncertain (new brand) | Fair resale market |
| Price Range (PKR) (est.) | ₨ 6.5–7.5 million (imported/CBU) | ₨ 5.0–5.5 million |
The battle between the GAC GS3 Emzoom and the MG ZS represents more than just two vehicles — it’s a reflection of how Pakistan’s car market is evolving. One is a bold newcomer packed with tech and turbocharged power, the other a trusted name that’s already carved out a space in urban households.
If you’re someone who values performance, cutting-edge features, and futuristic styling, the GAC GS3 Emzoom might just be your dream compact SUV. Its punchy turbo engine, ADAS features, and modern interior make it a compelling choice for tech-savvy drivers and enthusiasts who want more than just point A to B commuting.
But if peace of mind, simplicity, and established support matter more to you — especially if you live in smaller cities or want hassle-free ownership — the MG ZS remains a smart pick. It may not win drag races, but it wins in practicality, predictable performance, and a growing community of satisfied Pakistani owners.
That said, pricing could be a decisive factor. The Emzoom, being a CBU or early import, may command a higher price tag than the ZS. But if GAC launches it locally or expands its service footprint, it could seriously challenge MG’s dominance.
Choose the GAC GS3 Emzoom if you want power, tech, and a premium experience — and you’re willing to bet on a new player with exciting potential.
Choose the MG ZS if you prefer value, reliability, and access to service and support in the Pakistani market today.
In the end, both SUVs bring something strong to the table — and the real winner is the Pakistani car buyer, now enjoying more choices than ever before.
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